These cookies are used to enhance user experience on the website, including storing certain settings and preferences that you may set while browsing for better site personalization and loyalty program recognition.

hightideinc-_zldp (loyalty program recognition for enhanced access to customer support; retention: 1 year)
hightideinc-_zldt (loyalty program recognition for current browsing session; retention: session)
_lc2_fpi (recognizes returning users to maintain support chat history and improve support experience, set by third party LiveChat; retention: approximately 400 days)
CYB_AB (A/B testing cookie assigning visitor to test variant to maintain consistency across session; retention: session)

These cookies collect information about how you interact with the site, such as the pages visited, session duration, traffic sources and browsing patterns. This data is then used to improve site performance.

First Party:
user_id_t (assigns unique identifier to each visitor for internal analytics and personalization; retention: 1 year)
_vt_user (identifies and maintains unique visitor profile across sessions; retention: 1 year)

Google Analytics 4:
_ga (assigns a unique client ID to distinguish users and measure site traffic; retention: 2 years)
_ga_* (property-specific GA cookie, stores engagement data; retention: 2 years)
_gid (stores a unique value for each page visited; retention: 24 hours)

Microsoft Clarity:
_clck (persistent user identifier, tracks user across sessions for heatmap and session recording; retention: session)
_clsk (groups all activity within a single visit for session replay; retention: session)

Snowplow:
_sp_id.* (persistent user ID, identifies user across sessions for data warehouse analytics; retention: 2 years)
_sp_ses.* (tracks whether user is in an active session; retention: 30 minutes)

Amplitude:
AMP_6d4915888 (stores session and user data for product analytics and behavioural tracking; retention: session)

These cookies are used to track visitors across websites to serve relevant advertising and attribute conversions to specific marketing campaigns.

First Party:
ret_sess (identifies whether user has been exposed to a retargeting campaign; retention: session)
retuser_id_ct (used to recognize audience segments for personalized advertising; retention: 1 year)
lantern (tailors product recommendations to the visitor; retention: 1 year)
is_elite (indicates user's loyalty tier, to personalize pricing and access; retention: session)
trackcb (conversion tracking for marketing campaign attribution; retention: session)

Google Ads:
_gcl_au (conversion tracking for marketing campaign attribution; retention: 90 days)
first_pla_call (conversion tracking for marketing campaign attribution; retention: session)

Klaviyo:
__kla_id (identifies user for email personalization, abandoned carts, list segmentation; retention: 2 years)

AddShoppers:
addshoppers.com (social sharing and referral tracking; retention: 1 year)

Yotpo:
yotpo_pixel (tracks user activity for reviews, loyalty, and user generated content platform attribution; retention: session)

PushOwl:
po_visitor (tracks whether visitor has opted in to browser push notification campaigns; retention: 1 year)

Impact.com:
IR_PI / IR_gbd / IR_10322 (stores impression data, geo/browser context, and programme ID for granular affiliate marketing attribution; retention: 1 year)
irclickid (conversion tracking for marketing campaign/affiliate partner referrals; retention: 30 days)

Commission Junction:
ccid.* (conversion tracking for marketing campaign/affiliate partner referrals; retention: 13 months)

Snapchat:
__fpcnsc (conversion tracking for marketing campaign referrals; retention: 13 months)

RevOffers:
revoffers_affil (conversion tracking for marketing campaign/affiliate partner referrals; retention: 1 year)

LiveRamp:
_cc_id (cross-site audience targeting and measurement; retention: 1 year)

Prebid:
_pubcid (programmatic advertising and ad targeting; retention: 1 year)

Lotame:
panoramId / panoramIdType / panoramID_expiry (cross-site audience profiling for data-driven ad targeting and measurement; retention: 1 year)

Skimlinks/SA:
sa-user-id / v2 / v3 / v4 (conversion tracking for marketing campaign/affiliate partner referrals; retention: 1 year)
sa-r-source / sa-r-date (referral source and date, for affiliate attribution; retention: 1 year)

Amazon:
_ama (conversion tracking for marketing campaign/affiliate partner referrals; retention: 1 year)

Justuno:
_ju_dc / _ju_dn / _ju_v / _ju_dm / _ju_pn (conversion optimization, on site personalization and pop-ups; retention: 1 year)